Zakaria Nana | The Soul of a Tea for Peace
Jul 07, 2024
At the Crossroads of Moroccan and Berry Values
The NANA1807 House embodies the vision of its founder.
In the heart of Rosières, a former working-class town south of Bourges, a handful of tea lovers had the privilege, in 2021, of entering the still confidential workshops of Maison NANA1807 . For the first time, its doors opened to the public as part of the Secret Visits organized by Tourisme & Territoires du Cher.
Founded in 2020 within the family home, the company was emerging timidly. Yet, behind this youth, a deep history already resonated, whose values seemed to respond to a common quest after the Covid-19 pandemic, a rediscovered thirst for sharing. “ In Morocco, from the Royal Palace to the most humble home, mint tea is a tradition consumed by all, a symbol of art and hospitality, ” says Zakaria En Nana, creator of the house, with a smile.
From his origins in Salé, the Moroccan city where he was born in 1967, to Rosières where he grew up, Zakaria, proud to be a “ Berrichon Moroccan”, was shaped “in a social, religious and cultural mix” , where mint tea embodied “ a generous and unifying value ” . In France, his mother, Fatna, who was just beginning to speak French, enjoyed sharing this drink with the neighbors. “ My parents were part of the wave of economic migration that contributed to the reconstruction of Europe ” , explains Zakaria.
In the 1960s, his father, Brahim Cherkaoui—renamed En Nana to facilitate his integration among the many Cherkaoui immigrants under the 1963 Franco-Moroccan agreement—was recruited by a French government agent for construction work in Vatan, Indre. He initially made several trips back and forth between France and Morocco, where his family still resided. “ One day, Dad decided he would never return to France without his wife and children. His employer, satisfied with his work, provided him with a furnished house, and we arrived in Vatan in the middle of May 1968. ”
In 1972, Brahim was hired at the factories that manufactured the famous Rosières stoves and cast iron pans, and it was there that Zakaria, then 5 years old, discovered the rich diversity of this industrial village. Up to 1,300 workers, both French and foreign, shared a solidarity forged by their shared backgrounds, before the slow decline and final closure of the foundry.
Immersed in this multiculturalism, Zakaria remembers an “ extraordinary childhood in Rosières ” and “ summer holidays on the beach in Salé ” . Two places, two stories, “ two refuges where I loved to recharge my batteries between my travels. When I visited my parents in Berry, my mother always welcomed me with a delicious mint tea, in keeping with the tradition of Moroccan hospitality ”.
Because before creating the
Of the 193 UN member countries , he visited “ the most economically developed two-thirds .” A business engineer at IBM, where he sold IT solutions to major manufacturers, then international director at Innovatron, a pioneer in smart cards, Zakaria’s “main residence was Air France ,” he jokes.
He also spent a year in Cairo, Egypt, a territory that had a profound impact on him. “ It was just before the Arab Spring. We could feel a growing tension in the country and I think that, apart from my desire to return to my roots, was what made me return to France .” Perhaps it was also destiny because, in 2006, he met Adeline Moniez, a skin jewelry designer and founder of the luxury house Marbella. She would become the mother of his children, Adam, now 17, Engie and Emma, 15, all three partners in the tea house in Rosières.
Mouima | the embodiment of the art of tea
Flagship of the
When his mother passed away in 2015, mint-scented memories resurfaced. Zakaria spent more than two years gathering organic ingredients to create this first drink, named MOUIMA – an Arabic expression to affectionately refer to one's mother or grandmother – in memory of the woman Adam, Engie and Emma called by this name. A true “ invitation to Moroccan hospitality in Champagne Berry ” , this first tea alone symbolises the depth of a promise.
Eleven recipes will subsequently emerge, each offering a new taste journey. Some, like Mogador, a Darjeeling black tea with bergamot, evoke Zakaria's travels and influences. “ Let yourself be transported to the Atlantic coast of the Kingdom of Morocco, where history and tradition invite you to discover the astonishing city of Essaouira ,” he advises, recalling that it was there, in 2017, during his fiftieth birthday with his family, that he had the idea to found his tea house with his children.
As for One & Only, a white tea enhanced with mint leaves grown at the ChâteauFer farm in Bruère-Allichamps, it symbolizes the house's commitment. Each box of tea sold contributes to planting a mint in Berry. “ Our next goal is to create an experimental garden in Rosières. We want to cultivate our mint varieties in a laboratory-style way, while planting citrus fruits and opening this space to the public by 2027. ”
The Tea Ceremonial Experience
There
In an effort to preserve and promote the art of Moroccan mint tea, Zakaria introduced Mintéalogie, “ an emerging discipline that explores mint tea in all its dimensions . ”
Recently invited to the University of Cambridge, the
Through his Mint Tea for Peace program, Zakaria supports several organizations, such as Aux Cœurs des mots, which promotes equal rights between girls and boys, and the NGO We Speak Citizen, which helps victims of the 2023 earthquake, which destroyed 3,000 villages in southern Morocco.
One final project is close to his heart: a trip from Paris to Jerusalem to Mecca. Since 2021, the man who took over from his mother as master of ceremonies has been setting up pop-up Mint Tea Café NANA1807, decorated by Atelier de l'Olivier, an upholsterer and decorator in Mehun-sur-Yèvre.
From Printemps de Bourges to Galeries Lafayette, where “ finding our place among the big brands is gratifying ,” and the Parvis des Métiers in Bourges, Maison NANA1807 is establishing itself in prestigious locations, such as the recent Palais Jacques-Cœur. Zakaria now plans to establish several permanent Mint Tea Café NANA1807 in rural areas, “ in partnership with local cultural players ,” he reveals. This summer, Mehun will see the opening of a Mint Tea Café NANA1807 on rue Jeanne-d'Arc, “ with a magnificent view of the tower of Charles VII’s castle . ”
Through each cup, the
2 comments
Chère Elisabeth, cher Lionel,
Nous vous remercions pour votre appréciation et votre soutien fidèle à la Maison NANA1807
Au plaisir de vous accueillir prochainement à la Maison NANA1807 pour partager un Thé à la Menthe pour la Paix
Fidèlement vôtre,
Engie
Maison NANA1807
Bravo Zakaria pour ce beau témoignage que nous connaissons très bien .
Aussi nous espérons te voir très bientôt .
Et félicitations pour ton travail pour te faire une place partout et nous faire savourer tes si bons thés .
Nous sommes des fans de l’Ami , fiers de toi .
Nous te souhaitons tout le bonheur du monde dans ce monde où la paix est si fragile .
Amitiés sincères de nous deux 🍃🙏🥰🌿